Market Pulse Service from Counterpoint Research indicates that global smartphone sales decreased to 96 million units in May. The statistic indicates a 4 percent decrease from April and a 10% decrease over May 2021 figures.
The interesting fact is that this is only the second occasion in the past ten years that the total for the period has fallen below 100 million units.
The 96 million represents a fall in sales for the second consecutive month and the eleventh month in a row. Smartphone sales have not yet recovered to their pre-pandemic levels, despite a robust resurgence following the initial COVID-19 wave in 2020.
The ongoing supply chain problems are stabilizing, but the primary factors reducing smartphone demand are rising inflation rates coupled with Chinese industrial slowdowns and the Ukraine situation.
Smartphone vendors are facing inventory build-up as a result of the decreased demand, which is anticipated to have an impact on the Q2 smartphone shipping figures.
Going forward according to experts at Counterpoint, things will get better in H2 when supply chains return to normal and factories in China run at full capacity.