Huawei Pura 90 Plus Brings Back Curved Designs Ahead of Its October 28 Launch

Smartphone designs are starting to look increasingly alike, with flat frames and squared-off edges dominating premium devices. Huawei’s upcoming Pura 90 Plus is taking a different route, bringing back curved contours while retaining the distinctive triangular camera design that defines its latest flagship family.

The phone is now available for pre-order in China, with Huawei preparing to reveal the remaining details on October 28, 2026. Its appearance is official, but the hardware inside remains largely a mystery.

Huawei Is Giving Its Plus Model a Different Identity

The Pura 90 Plus stands apart from the standard Pura 90, Pura 90 Pro and Pura 90 Pro Max through its physical design. While those models use flatter edges, the Plus adopts a curved frame and rounded rear panel reminiscent of the Pura 80 Pro.

That decision could appeal to people who find sharply edged phones uncomfortable during extended use. Curved sides can make a large device feel more natural to hold, although the actual comfort will depend on its weight, dimensions and materials.

Huawei has retained the series’ triangular camera island, preserving a recognizable visual connection with the other Pura 90 models. The result is a phone that looks familiar from the back but takes a different approach to its overall shape.

Four Finishes, With One Designed to Stand Out

Huawei has listed four color options for the Pura 90 Plus: Obsidian Black, Snowy White, Dawn Gold and Purple Sunset.

Purple Sunset is the most distinctive option, combining purple and orange tones in a gradient finish. The other colors offer more restrained alternatives for buyers who prefer a traditional premium-phone appearance.

The finish is not the only detail Huawei has revealed. Pre-order listings also show three memory configurations, all with 12GB of RAM: 256GB, 512GB and 1TB of storage.

Pricing has not yet been announced, so it remains unclear how much buyers will need to pay for the higher-capacity versions.

The Camera Could Be Its Biggest Surprise

The most intriguing details are still based on leaks. Reports suggest the Pura 90 Plus could feature a 50MP main camera with a large 1-inch-type RYYB sensor and a variable aperture.

RYYB technology replaces some green pixels in a conventional color-filter arrangement with yellow ones, potentially allowing more light to reach the sensor. Combined with a large sensor and adjustable aperture, this could make the phone particularly interesting for low-light photography.

The rumored supporting cameras include a 48MP macro telephoto lens and a 40MP ultrawide camera. A multispectral sensor is also expected, potentially helping the imaging system reproduce colors more accurately.

None of these camera specifications has been confirmed by Huawei. Until the official launch, they should be treated as possibilities rather than guaranteed features.

A Large Display, but the Processor Is Still Unclear

Leaks point to a 6.8-inch display with 1.5K resolution and a possible 120Hz refresh rate. If accurate, that would give the phone a spacious screen for photography, video and everyday multitasking.

The chipset is a less settled question. Some reports suggest Huawei could use the Kirin 9020, while other speculation points to different Kirin configurations. The final processor could influence gaming performance, power efficiency and how the phone handles demanding camera processing.

Battery capacity, charging speeds and detailed software information also remain unconfirmed. Huawei is expected to disclose the complete specifications at launch.

When Can You Buy the Huawei Pura 90 Plus?

Huawei has opened pre-orders in China through its VMall store, experience stores and authorized retail channels. The phone is scheduled to launch on October 28, with shipments reportedly expected to begin before November 8.

For now, there is no confirmed global release date or international pricing. Buyers outside China will need to wait for further announcements before knowing whether the device will be available in their markets.

The Pura 90 Plus is shaping up to be an interesting addition to Huawei’s lineup, particularly for buyers who prefer curved ergonomics and prioritize camera hardware. But its success will depend on more than a fresh design and an impressive rumored sensor.

The real test will be the price. If Huawei delivers the rumored camera capabilities at a cost below its Pro models, the Pura 90 Plus could become an appealing alternative within the family. If the price climbs too close to its more expensive siblings, buyers may have a tougher decision to make.