JioCinema on Android achieves remarkable milestone with 245 Crore Views
With more than a million paid subscribers, JioCinema on Android's acquisition of 1.25 crore subscribers from Disney+ Hotstar in the June quarter exhibits its growth potential.
Emerging as India’s largest and most-watched reality show after IPL, JioCinema on Android has astonished the audience with these five astounding statistics:
- Over 100 million viewers, 5.4 billion votes, and 30 billion minutes of watch time were recorded.
- The season finale saw a peak concurrency of 23 million viewers and 7.2 million users.
- With innovative features like 360-degree camera feeds, memes, hype mode, and live chats, the show engaged with 55 million users through 24-hour live streaming.
- Notably, the show generated an impressive ad revenue of ₹300 crore, attracting renowned FMCG, tech, and lifestyle brands like Vimal Elaichi, Vicco, Paytm, Lenskart, and more.
- JioCinema on Android witnessed significant viewership from Uttar Pradesh, Bihar, Maharashtra, Gujarat, West Bengal, Uttarakhand, and Madhya Pradesh.
These achievements are helping JioCinema on Android in its mission to retain users even after IPL. The platform currently boasts 22.1 million monthly active users, while YouTube’s monthly active users stand at 71.6 million.
Mukesh Ambani’s Aggressive Strategies to Redefine OTT Landscape:
- Breaking Barriers: JioCinema on Android streamed Bigg Boss for free, marking a pivotal shift in its approach.
- Strategic Alliances: Partnerships with Warner Bros. Discovery, NBCUniversal, and KRAFTON India have enriched JioCinema on Android‘s content offering.
- Synergy and Merger: By merging Voot with JioCinema on Android, Ambani aims to bolster user engagement.
- Focus on Quality: Investing ₹2,000 crore in producing 100 movies and shows over the next 18-24 months, along with plans to stream La Liga and other sports tournaments.
- Expertise Enlistment: Mukesh Ambani roped in seasoned professionals from Disney+ Hotstar, GroupM, and other major OTT players in India.
With more than a million paid subscribers, JioCinema on Android’s acquisition of 1.25 crore subscribers from Disney+ Hotstar in the June quarter exhibits its growth potential.
As India’s OTT sector is projected to reach $12.5 billion by 2030, JioCinema on Android is poised for further expansion. Ambani’s strategy of offering quality content at an affordable price is undoubtedly reshaping the industry, potentially leading to a game-changing monopoly.
Share your thoughts on whether JioCinema on Android can become the undisputed leader in the OTT arena!
