Qatari tech startup Snoonu is shaking up the delivery app market with the introduction of its groundbreaking Reels feature.
This innovative addition marks a significant leap forward in the Middle East’s delivery landscape, offering customers an immersive and engaging product discovery experience.
By incorporating short, visually captivating videos into the app, Snoonu aims to transform the way people browse and order food and other products.
The Reels feature draws inspiration from successful platforms like TikTok Shops, Amazon, and UberEats, which have proven the effectiveness of video content in driving user engagement and sales.
Snoonu’s Chief Product Officer, Matthew Neff, emphasized the role of customer feedback in shaping the Reels feature.
“We listened to our customers and realized that visual recommendations were key to enhancing their experience,” Neff said. “Reels allow us to showcase our top picks in a fun and engaging way.”
The new feature is designed to cater to the evolving preferences of modern consumers who seek a more interactive and personalized shopping experience.
By allowing users to explore products through visually appealing short videos, Snoonu aims to simplify the decision-making process and foster a deeper connection with the platform.
With the Reels feature, Snoonu is positioning itself as a leader in the region’s delivery app market, demonstrating a commitment to innovation and customer satisfaction.
