YouTube Premium, the ad-free subscription service from YouTube, has increased its prices in India. This hike affects all available plans, including those for individuals, families, and students.
Here’s a breakdown of the new prices:
- Individual Plan: Increased from Rs. 129 to Rs. 149 per month (Rs. 20 increase)
- Family Plan: Increased from Rs. 189 to Rs. 299 per month (Rs. 110 increase)
- Student Plan: Increased from Rs. 79 to Rs. 89 per month (Rs. 10 increase)
Prepaid plans have also seen price revisions:
- Monthly: Rs. 159 (from Rs. 139)
- Quarterly: Rs. 459 (from Rs. 399)
- Annual: Rs. 1490 (from Rs. 1290)
The price hikes will directly impact the monthly expenses of YouTube Premium subscribers. Users will need to evaluate whether the benefits of ad-free viewing, background playback, and exclusive content justify the increased cost. Some users may consider canceling their subscriptions or exploring alternative platforms if the price hikes are deemed excessive.
Family Plan Changes: The Family plan has seen the most significant price increase, rising by 58.2%. Users may consider sharing a Family plan with more people to offset the increased cost.
Student Plan: The Student plan remains the most affordable option, but it has also seen a price increase of 12.6%.
YouTube’s decision to raise prices for YouTube Premium in India is likely to have a mixed impact on subscribers. While some may be willing to accept the increased cost for the benefits it offers, others may explore alternative options. It remains to be seen how this change will affect YouTube’s user base and revenue in India.
