OSN elevates Home Entertainment Experience with OSNtv
Tata Elxsi leverages its AndroidTV CoE to deliver a seamless and future-proof platform for OSN's customers.
OSN, a leading entertainment network, has announced a significant upgrade to its home product, OSNtv, marking a shift towards a fully dishless offering with IP functionality. The new OSNtv box, developed in collaboration with Tata Elxsi, a major player in design and technology services, promises to revolutionize the way users access and enjoy entertainment.
The OSNtv box, a dishless product with IP functionalities, integrates OSN’s exclusive live TV channels, streaming services, and free-to-air entertainment into a single Android device. This all-in-one solution aims to enhance the user experience while simplifying content discovery and offering an array of family-friendly features, including parental controls.
Commenting on the collaboration, Devrim Malak, SVP of Strategy at OSN, emphasized the convenience and versatility of the OSNtv box. Malak highlighted Tata Elxsi’s expertise in Android TV and their role in accelerating the launch of the product. The OSNtv box promises an upgraded viewing experience, catering to the evolving preferences of modern consumers.
Tata Elxsi’s AndroidTV solution suite powers the OSNtv box, providing a custom operator-tier launcher, OTA (Over The Air) updates, and iCX (intelligent CX) platform for real-time diagnostics and troubleshooting. The collaboration earned Tata Elxsi the prestigious “Best in Linear Distribution” award at the BroadcastPro Manufacturer awards.
Tarun Joshi, General Manager & Head of Google Technologies at Tata Elxsi, highlighted the company’s commitment to innovation and excellence. With the OSNtv box, Tata Elxsi leverages its AndroidTV CoE to deliver a seamless and future-proof platform for OSN’s customers.
Launching on June 1, the OSNtv box promises to cater to families and individuals alike, offering a wide range of live TV channels, streaming services, and curated entertainment content. The plug-and-play device eliminates the need for installation and is designed for use in connected households across the region.
In addition to the hardware upgrade, OSN has revamped its user experience, introducing new features such as instant rewind, pause, and restart functionalities for live TV. The OSN+ streaming platform is seamlessly integrated into the interface, providing users with access to on-the-go entertainment and additional content on multiple devices.
As part of its evolution, OSN has introduced three new channels to enhance content discoverability and enjoyment. OSNtv One offers a diverse range of content for all demographics, while OSNtv Showcase Classics brings timeless favorites from the HBO library. OSNtv Now combines the best of OSN W and OSN Living, offering a unique viewing experience for subscribers.
