Blue is the new business badge on WhatsApp. We’re all familiar with the blue tick marks used by Meta’s other platforms, Facebook and Instagram, to signify verified business accounts.
Now, it seems Meta is bringing that same consistency to WhatsApp, replacing the current green badge with a blue tick for verified business accounts.
In addition to the new blue badge, WhatsApp is planning to introduce several new features. Blue is a powerful color in terms of authority and trust according to color psychology, making it a fitting choice for verified accounts.
This change will not only enhance the visual contrast of WhatsApp’s interface, which traditionally features a dark green theme but also make it easier—up to twice as easy, in fact—for users to recognize verified businesses. This move aligns with Meta’s broader strategy of creating a cohesive user experience across its platforms.
Now, you might wonder, who will get the blue tick?
According to WABetaInfo, WhatsApp’s new feature will first be rolled out to iOS users with business accounts. This update aims to help businesses build trust with their customers, making it clear which accounts are authentic. Alongside this, WhatsApp is launching a range of new features designed to improve user experience.
One of the latest features is the ‘Favorites’ tab, allowing users to keep all their close contacts easily accessible. Moreover, WhatsApp’s integration of Meta AI is expanding the app’s functionality, breaking down barriers such as location, borders, time zones, and even language.
The new Meta AI on WhatsApp can now understand and communicate in languages like Hindi, French, Portuguese, and Spanish.
However, these AI features are currently only available in a limited number of countries. Users can engage in conversations with Meta AI and other characters, chat with Meta AI in existing group chats, ask questions to receive helpful recommendations, discuss shared interests, and interact with AI-generated content. Additionally, they can create AI-generated images directly within their chats, enhancing the way users interact with each other.
WhatsApp is also enhancing its video capabilities, introducing video calling with up to 32 participants and adding a screen-sharing feature to boost the video call experience.
WhatsApp’s introduction of the blue tick for business accounts is more than just a visual update—it represents a shift towards a more unified and trustworthy user experience across Meta’s platforms. By aligning with the blue verification badge already familiar to users of Facebook and Instagram, WhatsApp is making it easier for users to identify and trust verified businesses.
This change, along with a suite of new features such as the Favorites tab, expanded AI language support, and enhanced video calling capabilities, signifies a major step forward in WhatsApp’s evolution.
These updates not only improve usability but also solidify WhatsApp’s position as one of the most indispensable communication apps of the century. With its enhanced features and cohesive design, WhatsApp continues to revolutionize how we connect with others, whether for personal, business or even AI-powered interactions. As the app continues to innovate and expand its offerings, users can look forward to an even more robust and seamless experience in the future.
